Like the Uber Transport Company, its direct competitor, GrabTaxi will also launch frictionless payment service in the near future
With the launch of its app in 2009, Uber became the pioneer of the app-based transportation network. The company has facilitated users to hire cab through their smartphones. Being the only one of its kind, Uber started to expand in almost all developed and emerging markets of the world. In 2012 however, with the launch of GrabTaxi, SoftBank’s taxi-on-demand in Southeast Asia, Uber started facing competition and its reign as the only app-based taxi service ended.
With a better approach, GrabTaxi has kept striving to do everything Uber has done so far. The company initially provided customers a platform to allow them to hire regular taxis and pay via cash. But with the passage of time, in order to directly with its arch-rival, the company has evolved into a more Uber-esque type of business. In recent news, GrabTaxi revealed its plan to introduce cashless payment services, matching the services of Uber.
The company seeks to move one step ahead by launching its frictionless payment service in the near future. According to sources, it is believed that GrabTaxi will install credit card machines to accept credit card billings for the fares. Therefore, enabling customers to pay via any method suitable to them.
The company’s cashless payment service is expected to be available in the coming months. A spokesperson of GrabTaxi said in a statement “GrabTaxi is in the midst of developing a cashless payment option, which will gradually be rolled out for beta testing in March in Singapore.”
GrapTaxi’s operations are not as vast as that of Uber, yet it has business in 17 cities across six Southeast Asian countries. Uber currently does not accept payments without credit cards, but it has revealed that it is working on other payment options as well. Uber’s cashless payment services might give an edge to GrabTaxi to surpass Uber in the future.